Coined by Gaunter Pauli, the Blue Economy is premised on how innovations can be drawn from our natural environment, or from what we have readily available. It is a collaborative and social in its nature and as a result, has generated jobs and social capital, moving people out of poverty.(1) It will take nothing less than a dramatic re-engineering of our entire global economy. It will require a massive change in the way we think, design, manufacture, transport and consume (or not).(2)It is not sustainability as you know it. It is about finding ‘disruptive’ new ways for industry and people to work within the natural systems, promoting and using cyclic, systemic, biomimicry-based regenerative processes that massively reduce impacts and consumption. More importantly, simultaneously restoring nature, all while dramatically reducing costs, maintaining profits and securing happiness and wellbeing.

Inspired by the circular way in which ecosystems work, the purpose of the Blue economy is to ensure that the economy works in the same way nature does, as a closed-loop, but regenerating, system where nothing is wasted and even waste is ‘upcycled’ into food for the next organism(2).

 By applying ‘Blue Economy’ concepts, businesses and communities will be able to realize new revenue streams and to an extent, gain immediate returns on investment (ROI). Businesses only achieve a ‘Blue’ economy when it is operating at 100% efficiency without jeopardizing its surrounding environment and communities.(1)

 1-From Public Relationship Institute of Australia(

2-David Baggs,Integreco Pty Ltd

The Blue Economy :

The economic and social crises in the world have become  a returning phenomenon . Many regulators, businessmen, scientists, researchers and strategists have now shifted their focus towards models that facilitate sustainable innovation through mapping and integrating all socio-psychological and environmental layers in the context of a given local economy.

 The Blue Economy,  is the name given to a collection by Professor Gunter Pauli that introduces 100 best practices in innovation that carry the potential for creating 100 million job opportunities in 10 years.

 Gunter’s aim is to sensitize businesses and policy makers towards the opportunity cost of disregarding the billions of years of experience and knowledge offered by nature, the traditions and experiences brought by the traditions of local communities expanding from the pre-modern to post-modern times when they are thinking of sustainability, innovation,  development and prosperity.

 In the sustainable world, we are able to see our “Role” and act within the larger  context of this big universe.  In such a world resources are abundant, because the mind doesn’t only create and endless bank of unmet wants and needs, but is also able to take advantage of wealth of available resources for adding meaningful value to oneself, the environment and the society.


 On April 6, 1994 Gunter Pauli arrived in Tokyo at the invitation of Heitor Gurgulino de Souza, then Rector of the United Nations University who with the support of the Japanese Government decided to create a think tank which was to imagine a competitive business model in a world guided by the Kyoto Protocol.  Twenty years later, the philosophy of zero emissions, where waste is converted to revenues, and unused yet widely available resources are cascading into a chain of value generation, can look back at nearly 200 implemented projects, the generation of €4 billion in investments and an impact as a concept that created to an estimated 3 million jobs. The most widely copied project is the farming of mushrooms on coffee (+1,000), the most advanced is the bio-refinery with the inauguration of the first and second phase in Porto Torres, Italy in a few months. Today, the Blue Economy, the philosophy in action, maintains its global network of some 3,000 scholars and scientists as part of its Think Tank, ready to contribute ad hoc to initiatives anywhere in the world that are spearheaded by about 900 implementers who are part of the Do Tank. Gunter Pauli, as founder and animator of the initiatives, is committed to continue to find more opportunities, looking resolutely forward, focusing on the implementation of initiatives that carry the broadest possible stakeholders' support. Moving from the regeneration of the rainforest in the savannas of Latin America where trees stood tall 200 years ago, to the regeneration of 100 million corals around the Caribbean island of Bonaire, the ZERI network is in a constant quest to change the rules of the game, bringing more benefits to people and nature with local resources. In the course of the next few weeks, we will publish a new manifesto outlining the strategies for the decade ahead which include fast track implementation of initiatives after the scanning and screening for opportunities and the widespread distribution of the 365 fables (of which 190 are ready) which were launched in China in April 2014.

After all, whatever we pioneer, we need to inspire the next generation, pioneering beyond what we could ever imagine.

Send Date: 1395/1/11
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